2017 Agenda

Day 1: December 6th

Registration & Welcome

Registration and Exhibition Hall Opens

  1. Registration & Welcome | Exhibit Hall Opens

  2. Opening Remarks

    Jena Stout, Conference Producer– Americas, Smithers Apex

Session I: Haptics Market: Current and Future Possibilities

In the opening session of Smart Haptics, delegates will hear from an industry leading wearable brand on successful business models. Speakers will discuss the importance of digital touch, the possible uses of haptic technology, and what the future holds for this thriving industry.

Moderator: Hong Z. Tan, Founder and CEO, tangerineX

  1. A Brief Overview of Haptic Technologies and Applications

    Hong Z. Tan | Professor of Electrical and Computer Engineering at Purdue University of tangerineX

    Coming soon

  2. Keynote Speaker: The Infinite Success Loop: Goals -> Metrics -> Reflection -> Improve/Pivot

    Tina Dao | Senior Director, Research & Innovation Operations of Fitbit

    Whether you are responsible for a product, company or team to deliver; creating an infinite success loop is critical to longevity.  You will walk away with the logic for each step and simple how-to get started.

  3. Toward the Materiality of Experiences: Haptics

    Anuja Bagul | Senior Material Scientist of Material ConneXion

    Haptics offer a chance to change the way in which humans connect with technology on a revolutionary scale, bringing intelligence to the physical experience of touch and contact.   But to what extent is that experience understood and what is the value to brands for engaging customers? Material ConneXion has spent two decades helping the world’s top brands select the materials and surfaces that consumers interact with on a daily basis. In this presentation, examples will be given of the types of surfaces consumers ‘connect’ with and why (soft touch remains preeminent, but for how long?), In addition, it will present the ways in which consumers equate certain surfaces with emotional experiences and show how touch, for many brands, is as important as color or function.

  4. The (Digital) World of Touch

    J. Edward Colgate | Breed University Design Professor at Northwestern University of Tanvas

    In 1925, David Katz wrote the classic treatise on haptics, which he titled The World of Touch.  His was a big world, ranging from familiar ideas in haptics such as shape, vibration and surface properties to the more esoteric:  the haptic qualities of bread dough or the feel of brushing into cobwebs.   In this talk, I’d like to share a vision of haptics in the digital arena and suggest that this too, is a big – and rapidly growing – world. 

    I will highlight three directions along which our world is advancing.  First, the repertoire of tools for pushing, pulling and prodding the skin is rapidly expanding with the commercialization of technologies such as Tanvas’ variable friction touch screens, focused ultrasound, and high density pneumatic bladders.  Second, new techniques for measuring haptic properties (e.g., texture) and powerful algorithms for “playing back” realistic renditions are being developed.  Finally, new tools are being created that allow designers to express complex ideas, behaviors and emotions through this new medium.  Katz, I think, would be pretty excited.

  5. Demo Presentations

  6. Networking Break & Demos

Session II: Touch in Wearables

In this session delegates will hear about the advantages of haptic technology in wearable devices. Haptics are changing the way consumers interact with their fitness tools, phones, clothing and accessories. Speakers will discuss the new frontier of consumer interactive wearables, the importance of staying on top of market trends and the value of incorporating new technology into brand recognition. 

Moderator: Hrvoje Benko, Senior Researcher,  Microsoft

  1. Touch in Social VR

    Alicia Berry | Social VR Technical Program Manager of Facebook

    This presentation will cover how Facebook is pushing forward in haptic wearables and the future of touch in Social VR. 

  2. Sound Vibrations: Disrupting Haptics Through Music

    Daniel Büttner | CEO of Lofelt

    For decades, haptics have been a secondary function of our favorite devices – generic vibrations used for simple notifications. Video games introduced a more experience-driven use for haptics. Nonetheless, technological limitations create an increasing gap between what users expect and what traditional haptics can deliver.

    Enter the Basslet – the world’s first wearable haptic subwoofer. This talk addresses how a new kind of sound-driven haptic technology is opening the door to more natural and meaningful connections between users and their devices – and changing the way we listen to music too.

    The talk will cover the following topics:

    How the Basslet turned haptics from secondary function to the core experience
    How recreating a complex continuous signal (i.e music) is a great challenge compared to gaming or interface haptics
    How sound-driven haptics changes the way we relate to our everyday devices by creating a more powerful, and natural experience

    How Lofelt used Kickstarter as an effective tool to market its technology to leading brands in VR and consumer electronic

  3. Lunch & Demo Hall Open

Session III: The Future of VR/AR and Gaming

In this session speakers will discuss the various uses for haptics in VR/AR and Gaming. With gaming becoming more interactive, the consumer demand for motion feedback controllers has increased significantly. Speakers will discuss recent advancements in VR haptics as well as the benefits to the user experience.

Moderator: Alicia Berry, Social VR Technical Program Manager,  Facebook

  1. Next Generation Motion Controllers for VR and AR – Going Beyond Vibration Feedback

    William Provancher | CEO of Tactical Haptics

    Realistic touch feedback is a critical element for creating immersive experiences in VR and AR.  Vibration feedback has been the standard in console gaming for 20 years and despite recent actuator improvements, it still lacks the ability to portray physical interactions such as tension or inertia. Tactical Haptics is commercializing a new form of tactile feedback that is based on mimicking the tangential friction forces people experience through their hands when manipulating objects, called shear feedback. Shear forces are portrayed to a user through sliding plates on the surface of a motion controller. When shear feedback is designed to respond to the actions of a user (known via motion tracking) and combined with multi-modal feedback (vision and sound) it can create powerful tactile illusions, which help to fully immerse users and complete the VR (and AR) experience.

  2. Touching A Void

    Steve Anderson | Group Program Manager of Microsoft

    To make our brains believe in the virtual, we have to get a number of things right. We’re getting pretty good at immersing you visually and auditorily. But since we were infants, touch has been the thing that convinces us that something is real. Touch is what connects our bodies to the outside world. To do mixed reality well, then, we want great haptic inputs. We want to be able to feel things that aren’t there.  

    I’ll talk about some of the challenges and opportunities peculiar to haptics solutions for mixed reality.

  3. Haptics for Location-Based Virtual Reality

    Sinclair Fleming | Lead Engineer of Starbreeze Studios

    Sinclair will discuss turning the creative vision of virtual reality experience designs
    into tangible objects and practical sets in location-based VR facilities such as IMAX VR. He will also discuss his work on The Mummy: Prodigium Strike and John Wick Chronicles.

  4. Bringing Touch with ultrasound to VR and AR

    Alex Driskill-Smith | VP North America of Ultrahaptics

    Touch is essential for VR and AR experiences to feel real and respond intuitively to users’ interactions. Haptics allow us to feel immersed in our activities, feel in control of our actions and feel connected to the virtual environment and social interactions they enable. Ultrahaptics uses ultrasound to create tactile sensations in midair without gloves or attachments. We deliver haptic sensations, such as the touching buttons, switches, shapes and textures, via sound waves, to bring the sensation of touch to AR and VR. Touch the Digital World.

  5. Networking Break & Demos

Session IV: The Healing Power of Touch Feedback

In this session speakers will discuss the influence haptics has on modern medicine and educational techniques. With the use of haptics, students and educators have the ability to not only visualize a simulated learning environment, but can now feel it. Haptics are improving how we learn, as well as providing access to learning platforms for the seeing impaired. Speakers will also explore the future of medical haptics, and some current challenges and advancements in medical haptic equipment.

Moderator: Hong Z. Tan, Founder and CEO,  tangerineX

  1. Admittance Controlled Haptics in Medical (Simulation) Devices

    Jos Meuleman | Senior Systems Engineer of Moog

    There are several ways to implement force feedback on mechatronic devices. This presentation will focus on admittance control, illustrated with applications developed at Moog, like flight simulation, dental training and rehabilitation robotics.”

  2. Supporting Spatial Literacy for Blind Learners using Haptic Technology

    Sile O'Modhrain | Associate Professor of University of Michigan

    It is a common misconception that spatial literacy is dependent on being able to see.  True, vision is the optimal sensory modality for perceiving spatial attributes such as the relative position and orientation of objects in a scene.  These same attributes are also available to the haptic modality when presented at an appropriate scale.

    The increasing requirement for spatial literacy, the ability to read graphs and charts and to interact with dynamic models, that is driven by rapid advances in techniques  for visualizing data is changing how students are required  to learn.   Consequently, educational curricula are being redesigned to address this need. 

    In this talk, I propose that spatial thinking is not synonymous with visual thinking and that blind learners need to acquire the same skills as their sighted peers if they are to compete for jobs in today’s knowledge economy.  But to have equivalent access, they need new tools, tools which we, as designers of haptic devices and haptic interaction, are well situated to provide.  I will present findings from the growing body of work on haptic representations designed for blind users and will indicate where there are still significant challenges that need to be addressed.

  3. Keynote: Intervening on the Engine While it is Running, Haptics in Interventional Cardiology

    Freddy Abnousi MD, MBA, MSc | Leading Top Secret Projects at Building 8 of Facebook

    The field of Interventional Cardiology was born in the 1970s, completely changing the way cardiovascular care was delivered. Largely, open surgical techniques shifted to become percutaneous techniques. The vasculature was used as a highway through which to navigate to the coronary arteries and to deliver miniaturized tools to fix the vessels from the inside. All this was performed by Interventionalists who sensed minuscule changes on their finger tips and responded with tiny movements on the order of millimeters, often the difference between life and death. Haptic feedback from the tip of the catheter, wire, or stent, located about three feet away in an awake patient's pumping blood stream, combined with visualization from moving x-rays, provided sufficient information to treat heart attacks and severe coronary disease without having to crack open the chest. This sets the stage for the ultimate haptics challenge-- can we build this level of granularity and multidimensionality so that we can make life and death decisions without being at the bedside?

  4. Closing Remarks for the Day

  5. Networking Reception & Demo Hall Open

Day 2: December 7th

Registration and Exhibit Hall Opens

Registration and Exhibition Hall Opens

  1. Registration & Welcome | Exhibit Hall Opens

  2. Opening Remarks

    Jena Stout, Conference Producer - Smithers Apex

Session V: The Driving Force of Automotive Haptics

The automotive industry is forging into the future with the use of the haptic technology in dashboards, steering wheels and more. In this session we will hear speakers from across the automotive value chain discussing the advancements in automotive haptics from the manufacturer’s perspective, to automotive industry leaders. 

Moderator: Ed Colgate, Founder and CEO, Tanvas

  1. TDK's New, Innovative, and Programmable PowerHap Piezo Actuators With Powerful Tactile Response

    Stefan Benkhof | Director of Product Marketing, Piezo and Protection Devices Business Group of TDK Corporation

    This presentation will beginning with an overview of the technology, as well as detailed performance parameters based upon component size. Next, these features and actual test data will be highlighted based on unique requirements for automotive applications with focus on reliability, force/acceleration, sensing functions, and customizable feedback.

  2. Quantifying Human touch for Automotive

    Peter Botticelli | Sales & Production Engineer of Syntouch

    In this joint presentation speakers will discuss the various uses for touch feedback in automotives. How is it improving the safety of drivers? How are haptics becoming a
    value-added feature in automobiles?  

  3. Innovations and Future Applications for Haptic Technology

    Vivek (Vik) Sreedhar | Marketing and Technology Manager of Alps Electric

    This presentation will focus on innovations in haptic technology, adoption in the automotive market and future application possibilities. It will also highlight challenges and opportunities in using haptics for both HMI and ADAS in-vehicle. 

  4. Networking Break & Demos

Session VI: Touch in Advertising

In this session, speakers will explore the application of touch feedback technologies to advertising. With a wide array of touch enabled consumer devices, chiefly the mobile phone, but also including game and VR controllers, advertisers now have an opportunity to add the dimension of touch to their campaigns. What does this mean for the players in this rapidly evolving ecosystem? How can haptics enhance a brand and what role does it play in ad KPIs? How does ad creative get to end users and what effect does it have on behaviors? What is in store for the future of touch in advertising?

Moderator: Chris Ullrich, Vice President, User Experience, Immersion

  1. How Sensory Advertising and New Technologies Like VR, 360 video, and Haptics can Make Stories Come to Life

    David Birnbaum | Design Director of Immersion Corp.

    Certain brands own our senses: For the ears, think of the Doublemint gum jingle (parodied in the film “Inside Out”); for the eyes, think of the ubiquitous Nike Swoosh. Brands have also succeeded at marketing to our other senses –the smell of Subway’s baked bread, the crisp pop of a soda can tab, or even the satisfying thud you feel when you close the door of a luxury car. Until recently, brands could only use media to broadcast sensory experiences for the eyes and ears; engaging other senses relied on consumers being in physical contact with a product. You had to interact with products directly to experience brands through the sense of touch. But new technologies are giving rise to the next advertising industry frontier: digital sensory storytelling.  For the first time, brands can distribute tactile experiences over the mobile internet, literally touching consumers and generating all the emotional engagement that entails.

  2. Haptic Advertising: How to Do it Right

    Jacques Kotze | President of Adludio USA

    Adludio believes that mobile advertising deserves an unique approach to creative and have developed Sensory Advertising, a novel approach to incorporating 3D effects, gyro, and haptic feedback into standard mobile advertising interactions. Jacques, co-founder of Adludio, will talk about how they aid their brand clients, such as Nike; Adidas; Unilever and Jaguar, in a scalable technological and creative manner

  3. Giving a new meaning to BabyFace – how haptics helped us convince Millennials to consider shaving (at last…)

    Gilad Kat | P&G Europe Communication Planning Director of MediaCom

    In this presentation, speakers will take the audience through the entire process of creating a haptics ad. Speakers will discuss the beginning stages of creating the haptics, and the advertisers
    role in putting it in the hands of the consumers. The presentation will conclude with hearing from the brand’s perspective, Gillette, on how haptics enhanced brand recognition, and encouraged consumer interaction.

  4. Closing Remarks for the Conference

    Chris Ullrich | Vice President, User Experience of Immersion Corp.

    Closing Remarks for the Conference