The work of world’s first wearable-technology fashion brand CuteCircuit interweaves
leading edge fashion design with emerging technologies and smart fabrics to create
fashions that not only look beautiful, but carry within them magical capabilities and
interactive connections which create a new paradigm for both innovation and sustainable
fashion production. CuteCircuit’s co-founders, Francesca Rosella and Ryan Genz, have a
background in fashion design (Valentino), and interaction design and anthropology
respectively and hold a number of patents in the field of wearable technology such as 3D
Augmented Reality Audio and sensor enhanced fabric constructions.
CuteCircuit introduced internet connected clothing and touch (haptic) telecommunication
with products such as the Hug Shirt in 2002 (awarded by Time magazine as one of the
Best Inventions of the Year in 2006). The Galaxy Dress introduced in 2008 (part of the
permanent collection of the Museum of Science and Industry in Chicago) remains today
the world’s largest wearable luminous display and it is a truly magical and mesmerising
Social media connected clothing such as the world’s first haute couture Twitter Dress was
introduced in 2012. CuteCircuit also became the first fashion label to put wearable
technology on the red carpet when Katy Perry wore a CuteCircuit gown to the Met Gala
in 2010, and the same year CuteCircuit introduced the first line of technologically
advanced ready-to-wear at Selfridges in London. The Graphene Dress, the world’s first
dress made using graphene was created in 2017.
The fashion collections presented on-schedule at New York Fashion week introduced
luxury ready-to-wear fashions and accessories that can be controlled via a smartphone
app to allow the wearer to change the colour and functionality of their garments at the
touch of a button. CuteCircuit also recently collaborated with Chanel and Converse.
Many garments from the CuteCircuit collections are on display and in collections of
museums all over the world, such as the Barbican Museum, the Museum of Fine Arts
Boston, Museum at FIT, etc.
Currently at Cooper Hewitt the Smithsonian Design Museum
in New York is the SoundShirt, a garment that allows deaf audience members to feel the
music during a concert through touch sensations, on display in the Access+Ability
exhibition. CuteCircuit’s infiniTshirt, the world’s first connected t-shirt (formerly known as
tshirtOS), is part of the exhibition “T-shirt: Cult, Culture, and Subversion" at the Fashion
and Textile Museum in London.